Ms.
Preeti Reddy is currently the Chairwoman, of Kantar, South Asia, the global consumer insights and consulting
company. In her previous role, she was the CEO with P&L responsibility of IMRB/Kantar till 2021. As country
manager of one of Kantar’s ‘Big Six’ markets, Ms. Reddy was part of the global leadership team and an important
contributor to Kantar’s growth.
Ms. Preeti Reddy is widely recognized
as a thought leader and has been at the forefront of the development of the Indian consumer insights industry.
She is on the advisory boards of the Modern Marketing Association (MMA), Delhi Skill Building and
Entrepreneurship University (DSEU), LeadUp (an HR start-up) and on the Governing Council of the Centre for
Marketing in Emerging Economies (CMEE) at IIM Lucknow. She is also the Chairperson for the western region for
the CII-Indian Women Network. Since 2015, she has been chosen from over 500 women professionals as one of
Impact’s ’50 Most Influential Women Professionals in Indian Media, Marketing and Advertising for five
consecutive years.
Ms. Preeti Reddy is a result-oriented
business leader with a strong track record of performance in highly competitive, diverse environments. Her four
decades of experience in advising clients across a spectrum of industries on consumer-led market strategy
including branding and communication, corporate image and, most recently, sustainability transformation has
helped clients deliver significant business growth. In the course of her career, she has built a deep
understanding of demand side market facing issues that companies face and of branding and communication across
B2B and B2C sectors.
Ms. Preeti Reddy has a BA (Hons) degree
in Economics from Lady Shri Ram College, Delhi University and is an MBA from XLRI, Jamshedpur. Prior to joining
Kantar, she was the CEO of LMRB (Sri Lanka) and has worked in advertising, consulting and consumer insights on
agency and client side, including with VST Industries and Tata Burroughs (now TCS).